Social Media & Content Marketing Coordinator

Who We Are:

RUMA Medical is a leader in functional medicine and medical aesthetics. We are passionate about providing exceptional patient experiences and empowering individuals to enhance their well-being inside and out. Our mission is to nurture confidence, promote self-worth, and help our patients flourish in all aspects of their lives.
As our brand continues to grow across multiple platforms, services, and locations, we are seeking a highly creative and strategic marketer to help expand our digital presence and storytelling.

The Position:

FULL TIME Social Media & Content Marketing Coordinator

Job Type: Full-time | 35–40 hours per week | On-Site | Pay: $25-$32

This is a strategic marketing and brand leadership role, not simply a content creation position.

RUMA is seeking an experienced and highly driven Social Media & Brand Marketing Manager to own the strategy, growth, and execution of our digital presence across the RUMA brand and its expanding platforms.

The ideal candidate understands that luxury marketing is about more than beautiful imagery. It is about positioning, perception, storytelling, consistency, consumer psychology, and creating an experience that makes people want to be part of the brand.

You will be responsible for translating RUMA’s brand identity into compelling digital experiences that increase brand awareness, strengthen patient loyalty, generate demand, support provider growth, and ultimately contribute to revenue.

This individual will oversee social media strategy across multiple RUMA brands, direct content production, execute campaigns, analyze performance, collaborate with providers and leadership, and identify opportunities to continuously elevate the RUMA brand.

We are looking for someone who is career-driven, commercially minded, creatively sophisticated, highly self-motivated, and eager to grow with an ambitious company.

The Opportunity

You will have significant ownership over how RUMA is represented digitally.

This includes:

Developing and executing RUMA’s overarching social media and digital brand strategy
Establishing channel-specific strategies for Instagram, TikTok, YouTube, Pinterest, LinkedIn, and emerging platforms
Managing the digital presence of:
- RUMA Medical
- RUMA Wellness
- RUMA Academy
- Founder’s personal brand
Developing content strategies that support brand awareness, patient acquisition, provider growth, service launches, and revenue goals
Building and maintaining a sophisticated, consistent, and recognizable luxury brand identity across every digital touchpoint
Developing campaigns that create demand around RUMA’s services, providers, events, products, and programs
Using analytics, audience insights, and performance data to evaluate what is working and continuously optimize the strategy
Identifying emerging trends, cultural moments, platform opportunities, and innovative ways to grow the brand
Working closely with leadership to develop long-term marketing and growth initiatives

Creative Direction & Content

You will oversee the creative execution of the RUMA brand while maintaining a high standard of visual and editorial quality.

Responsibilities include:

Developing creative concepts and strategies
Directing, filming, and editing high-quality short-form video
Capturing treatment footage, testimonials, educational content, provider features, behind-the-scenes content, and brand storytelling
Directing providers and team members on camera
Writing sophisticated, engaging copy and scripts that align with the RUMA voice
Developing concepts for recurring content series such as RUMA Reports
Coordinating testimonial shoots, influencer visits, and campaign productions
Manage our affiliate program. This includes initiating new influencer relationships, coordinating all influencer visits, contracts, and obligations.
Capturing and organizing before-and-after photography
Creating graphics and marketing assets using Adobe Creative Suite and Canva
Developing branded templates and creative systems that maintain consistency across the organization

You should have a strong visual eye and an understanding of what makes a luxury brand feel elevated, intentional, and distinctive.

Brand Marketing & Growth

This role extends beyond organic social media.

You will contribute to the broader marketing engine of RUMA by:

Supporting launches of new treatments, services, programs, products, and business verticals
Developing promotional campaigns designed to drive awareness, engagement, leads, and appointments
Creating strategies to support provider schedule growth
Coordinating influencer, creator, affiliate, and strategic brand partnerships
Supporting RUMA events, launches, activations, and new-location marketing
Developing marketing initiatives around key business priorities
Collaborating with leadership to identify opportunities for brand expansion and revenue growth
Ensuring every campaign and customer-facing communication reflects RUMA’s positioning and brand standards

Social Media Management

You will oversee the day-to-day execution of RUMA’s digital presence, including:

Managing content calendars and publishing schedules
Developing feed posts, Reels, Stories, and short-form video
Maintaining consistent storytelling across platforms
Managing community engagement and social media messages
Maintaining bios, highlights, links, and other digital touchpoints
Launching and developing social accounts for new providers, services, and locations
Monitoring platform trends, algorithm changes, and emerging opportunities
Reviewing performance metrics and translating insights into actionable strategy

The Right Fit

We are looking for someone who sees social media as a business and brand-growth tool, not simply a publishing platform.

The right candidate is:

Career-driven and looking for an opportunity to grow within an ambitious organization
A strategic thinker who understands how marketing influences consumer behavior and business growth
Experienced in building and maintaining a luxury or premium brand
Highly attuned to visual identity, brand positioning, storytelling, and consumer experience
Commercially minded and comfortable connecting creative decisions to business objectives
Curious, proactive, and constantly looking for ways to improve
Comfortable making recommendations and taking ownership without waiting for direction
Highly organized and able to manage multiple priorities without losing attention to detail
A strong writer with an elevated understanding of brand voice and messaging
Comfortable directing, filming, and collaborating with providers and executives on camera
Adaptable, resourceful, and energized by a fast-moving environment
Passionate about aesthetics, wellness, beauty, luxury, and the evolving world of digital marketing

Qualifications & Requirements

This is an experienced-level position. Candidates should have:

3–5+ years of professional experience in social media, brand marketing, digital marketing, content marketing, or a related field
Demonstrated experience marketing for a luxury, premium, beauty, aesthetics, wellness, fashion, hospitality, or similarly positioned consumer brand
A proven understanding of luxury brand strategy, positioning, and consumer marketing
Experience managing social media strategy across multiple platforms and/or brands
Strong understanding of Instagram, TikTok, and YouTube content strategy
Demonstrated ability to develop and execute campaigns tied to measurable business objectives
Strong copywriting and marketing communication skills
Experience with video production and editing
Proficiency in Canva and Adobe Creative Suite
Strong understanding of social media analytics, performance metrics, and growth strategy
Experience developing and maintaining content calendars and campaign strategies
A degree, certification, or equivalent professional experience in marketing, communications, branding, advertising, graphic design or a related field
Experience in aesthetics, wellness, beauty, or healthcare marketing strongly preferred
A portfolio demonstrating your work, creative direction, and experience building brands or growing digital audiences

This Role May Not Be for You If You

Are primarily interested in content creation without the strategic marketing component
Prefer to be given a task list rather than take ownership of outcomes
Are uncomfortable being held accountable to performance and growth metrics
Struggle to manage multiple priorities, deadlines, and stakeholders
Are uncomfortable giving or receiving creative feedback
Do not have a strong understanding of luxury branding and consumer positioning
Are looking for a role with limited responsibility or a narrow scope
Are uncomfortable working in a fast-moving, evolving environment
Expect social media strategy to remain static as platforms, audiences, and business priorities change

How to Apply :

If this opportunity excites you and aligns with your passion for creative marketing, storytelling, and wellness, we’d love to hear from you. Please complete the brief application linked below.
Applications will be accepted through September 18th.

Thank you,

Shelby Miller

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